News – text4baby – Expectant Moms, Heard About This One?

This post was authored by Brian Nash and posted to The Eye Opener on February 6th, 2010.

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Social Networking, cell phones, tweets, blogs – you name it – are all the rage.  Now comes news of an interesting and useful (it seems) way for expectant moms to receive weekly text messages timed according to the ‘due date’  News – text4baby.

According to the article, there are approximately 500,000 premature births in the US every year.   This very worthwhile campaign is designed to lower that awful statistic.  As we are all aware, along with prematurity come many bad outcomes for these infants.

Who’s putting this helpful information out there to these moms-to-be?

The messages, which have been vetted by government and nonprofit health experts, deal with nutrition, immunization and birth defect prevention, among other topics. The messages will continue through the baby’s first birthday.

The program has some heavy-weight sponsors – among them: Johnson & Johnson, Pfizer, WellPoint and CareFirst BlueCross and Blue Shield.  It is also noteworthy that wireless carriers including AT&T, Verizon and Sprint are waiving all fees for receiving these texts.

Here’s a little more about the thinking behind this campaign:

Organizers hope the effort can curb premature births, which can be caused by poor nutrition, excessive stress, smoking and drinking alcohol. About 500,000 babies are born prematurely in the U.S. each year, and 28,000 infants die before their first birthday, according to the Healthy Mothers, Healthy Babies Coalition. The nonprofit is among the sponsors of the campaign.

The announcement of this campaign was to have occurred this past Thursday, February 4, 2010 and will be publicized by government officials in various and sundry ways in the days, weeks and months thereafter.

We thought we would do our little bit to get the word out there.

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