When we started our blog about 15 months ago, we were hoping that someone – other than our relatives and friends – would come and read our posts. I’m sitting at my computer working on a blog for this coming week and decided I would check our Google Analytics to see how we were doing in trying to get our message out there. Well here’s today’s stats -
The only words that came to mind when I saw that we had just topped 8,000 visits and almost 11, 500 pages viewed by those visitors over the last 30 days were – and are – THANK YOU!
Yes, I fully realize that these are statistics that apply to our website, but a very large number of these visits are due to folks coming to read our blogs and then checking us out or looking at some other other “stuff” on our website. No – we’re not yet ranked among the big boys or women bloggers, but the numbers tell us that we’re not doing too bad a job either. We’ll just liken ourselves to Avis and keep trying harder.
Almost a year ago, I figured out that if we were ever going to increase our website “hits,” we needed to make our blog, which was sitting on WordPress.com, a subdomain of our website. So, with the help of our “website guy,” we moved the blog over to WordPress.org and voila – the visits started growing immediately.
We – as a law firm – wondered how we could not only market our firm but also how we might be able to actually contribute to our community. As I have said in the past, who really wants to connect with lawyers or a law firm on social media channels? As my wife so aptly likened such a venture – “Who wants to connect with a mortician – unless you need one?” Smart person, my wife.
We ventured into the world of social media via Facebook and Twitter. We initially did the standard lawyer stuff of trying to tell our vast following of about 25 people (yes – our relatives and a few invited but brow-beaten friends) just how wonderful we were as a law firm. Then – after reading a ton of posts by social media gurus and blogging experts – we started to figure out the answer. Notice – I did say “started” – we have a long way to go admittedly.
Blogging by lawyers and socializing via channels such as Facebook and Twitter as a group of lawyers has to be about our readers, friends, fans and followers. We’re still working on it – but at least it seems a good number of people – like YOU (since you must be reading this) are looking for information that can help YOU.
We now have over 500 Fans on our Facebook business page, just under 2,500 followers on our firm’s Twitter page and now – as I learned today – over 8,000 monthly visitors to our website – primarily reading our blog! We just want to say THANK YOU to all of you. You have made the hard times of doing blogging and engaging in social media in the midst of a very busy law practice a rewarding, enriching and wonderful experience. Your loyalty and – yes – friendship – have been a fabulous motivating force to keep all of us going.
We are constantly searching to find new and exciting information in the world of law and medicine. As I wrote in our Twitter profile – I – and my team at Nash & Associates are just -
Lawyer[s] trying to get the word out so you never need [people] like us. Newbie[s] but lover[s] of Blogging on tips n’ tricks (and other stuff) to wisely use healthcare.
That’s why we blog, tweet and post on Facebook. Sure – if you need us (and hopefully you don’t) – we’re here for our local friends, fans and readers in the Baltimore-Washington area. But even more important – we will try to reward your loyalty and friendship with our best efforts to provide you with news, insights, tips and tricks and whatever other good stuff we can muster over the coming weeks, months and years to come.
If at any time you want to drop us a message on what YOU would like for us to write about, we would most certainly appreciate any suggestions you may have. Just drop us a line via Facebook, a direct message on Twitter or through our website’s contact form. Your thoughts and suggestions on how we can accomplish our mission and better connect with you will always be most welcomed and appreciated.
So – again – THANKS to all of you who make and take the time to read what we have to write. Don’t forget to hit the comment button and share YOUR thoughts with us and our other readers as well.
Brian Nash – Editor-in-Chief of Eye Opener – Views and Opinions from the Nash Community