Social Media and Spreading the Word about Those Who Do So Much Good for Those in Need

This post was authored by Brian Nash and posted to The Eye Opener on May 13th, 2011.

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Recently my wife and I attended an event held by a newly formed Baltimore organization known as Rebels with a Cause. Frankly, I have to admit, I hadn’t heard of this organization before. According to the event flyer published by the person we are sponsoring, this is a local group of bicycle riders who are joining the Ride for a Feast 140 mile bike ride from Ocean City to Baltimore, MD. (Whew! Glad I’m only a sponsor).

Saturday night came and we traveled to Gertrude’s, a restaurant at the Baltimore Museum of Art which provided the venue for a pre-event gathering of this group of dedicated, good-cause-driven riders. A ticket was reasonably priced, but the better news was that all money collected from those attending was being given to Moveable Feast.

Now I had even more “research” to do – what is Moveable Feast (yes, that’s the correct spelling), I wondered. Turns out, it’s a great organization with the following mission:

People with AIDS and other life-challenging conditions often become caught in a vicious cycle of poor appetite and physical weakness that prevents them from providing adequate meals for themselves.

That’s why we’re here – to help. To provide nutritious, free meals and other services to people who are sick and need our support.

The charity’s mission is for those with HIV/AIDS and breast cancer. What a fabulous idea and a worthy cause!

I’m not only writing this piece to let others know about these two organizations, I wanted to share some thoughts about charities, community service programs and social media/the internet.

Yes, there are a vast number of great charities in our country alone. According to one published article, in 2010, there were 1,014,816, of which 507,603 had filed with the IRS. By anyone’s count, that’s a lot of charities. Keep in mind, this is only the number of charities in our country. This doesn’t take into account how many community or social service organizations – that are not charities within the definition of this term – exist throughout our land. I did a quick Google search using the terms “Baltimore community service organizations” and found one site containing 436 directory listings. Granted a number of  these are also “charities,” but not all. I don’t even have a clue how to tabulate the number of such community service organizations there are in this country. Finally, I wondered, what about all of the church-sponsored organizations or hospital-based organizations that offer comfort, assistance and guidance to those in various states of need. You get the idea – the number nationwide must be incredible.

What does this have to do with lawyers on Facebook, Twitter and the Internet?

Just a little over a year ago, our firm ventured into the murky waters of blogging and social media. We fumbled and bumbled around trying to figure out how this was supposed to bring clients to our door so that we represent those with valid cases. As time passed and I started to observe more than tweet and post, I began to realize that social media platforms like Facebook and Twitter are about people connecting with people and those like LinkedIn are wonderful B2B sites.

Having recognized the power of Facebook and Twitter to spread the word on what we know and write about (law, health, medicine, safety, etc.), we stopped posting rehashes of legal rulings, medical malpractice verdicts, and the like and started to publish content loaded with information about “trying to get the word out so you never need a guy like me.” I self-described my social media profile persona as a “Newbie but lover of Blogging on tips n’ tricks (and other stuff) to wisely use healthcare.” Frankly, the readership response has been so rewarding it’s hard to describe. The fact that we are now exceeding 10,000 visitors a month to our site with almost 18,000 pages viewed is beyond our wildest dreams.

Alright – it seems like we may be getting a better idea of the role of social media and how we might be able to “give back” to our community on both a local and national level. As I’ve learned, however, you can’t just “live on the internet.” You need person-to-person contact and involvement.

A new project is being announced

We’re just at the initial phase of our new project; however, we got some really involved, dedicated folks here at the firm. Our current plans include identifying some events we can promote and be personally involved with – yes, even if it means we’ve got to get away from the law books and our computers and get “out there” in the non-digital world to lend support and a helping hand when we can.

Soon we’ll be announcing more details of our community (Baltimore and Washington, D.C.) plans for action.

This fall, there’s an event known as the Race for the Cure. We’ll be throwing our hat in the ring and trying to get our own backers so that we can collect money for this worthy cause. We’re working on a project to help the kids in Baltimore in a civic organization that has been around for years. Frankly, there’s a whole list of projects we now have underway. More announcements to come in the weeks and months ahead.

As lawyers we get to help individuals and their families when they have been injured by the fault of others. That’s been one way to give back to our communities. Now we are going to add to those efforts on a broader community scale. We’re excited about all of the projects and look forward to sharing more with you in future posts.

Jann Rosen-Queralt - Our Rebel With a Cause

One final note

A big congratulations is in order for all those many volunteers out there in our communities.

On a personal note, congratulations and good luck to our own Rebel with a Cause, Jann Rosen-Queralt, whom we’re sponsoring in the upcoming Ride for a Feast.

Jann has collected thousands of dollars in sponsorship contributions. She and her group of “Rebels” are wonderfully giving of their time and energy in the promotion of this incredible cause.

We wish her and all the participants in the Ride Good Luck and safe travels.

 





 

Image from: ourladyofpeaceschool.net

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